Christian Schwartz has partnered with Paul Barnes to form Commercial Type, a new type foundry based in London and New York. Please click here to visit our site.
Commercial Type:
Austin Duplicate Sans (NEW) Duplicate Slab (NEW) Giorgio Giorgio Sans Graphik Guardian Local Gothic Publico Stag Stag Sans Stag Sans Round Stag Stencil
Los Feliz
Font Bureau:
Amplitude Farnham Fritz Pennsylvania
FF Bau FF Meta Headline FF Meta Serif FF Oxide FF Unit FF Unit Slab
House Industries:
Casa Latino! Luxury Luxury Text Neutraface Neutraface Condensed Neutraface No. 2 Neutraface Slab Simian
Neue Haas Grotesk

2009. Designed with Ross Milne. Commissioned by David Curcurito and Darhil Crooks at Esquire. Available directly from Commercial Type and through Village.

I never expected Stag to take on such a life of its own. It was originally intended to be a small, 4-weight slab family for headlines only, but the art staff at Esquire keep dreaming up new directions for it to evolve in – first a sans, then a stencil, and finally a rounded version of the sans, which they commissioned during the summer of 2009 and debuted in a retuning of their front section in the September issue.

With a rounded typeface, the specific degree of roundness is everything. Stag Sans Round needed to retain its masculinity as it became soft and cuddly, so I knew we didn't want to make the terminals too "sausage-like", like they are in faces like VAG Rounded and Frankfurter, as this would cause the Black weight to become far too comical, but they had to be rounded enough to differentiate the face from the original Stag Sans. The roundness on some terminals in the original wasn't quite as helpful in finding the correct degree of roundness as I thought it would be, because it made the terminals too soft. However, where possible, Ross and I kept this higher degree of softness on terminals that had been rounded off in the original, which helps to make this face a bit more complex and organic in its roundness than the average soft-edged sans.

Light, Light Italic, Book, Book Italic, Medium, Medium Italic, Semibold, Semibold Italic, Bold, Bold Italic, Black, and Black Italic.

All styles include case-specific punctuation, fractions, and CE and EU3 accented characters.