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Commercial Type:
Austin Duplicate Sans (NEW) Duplicate Slab (NEW) Giorgio Giorgio Sans Graphik Guardian Local Gothic Publico Stag Stag Sans Stag Sans Round Stag Stencil
Los Feliz
Font Bureau:
Amplitude Farnham Fritz Pennsylvania
FF Bau FF Meta Headline FF Meta Serif FF Oxide FF Unit FF Unit Slab
House Industries:
Casa Latino! Luxury Luxury Text Neutraface Neutraface Condensed Neutraface No. 2 Neutraface Slab Simian
Neue Haas Grotesk

2007-10. Originally designed with Paul Barnes. Production and design assistance by Kai Bernau and Ross Milne. Commissioned by Mark Porter and Esterson Associates for Público. Available for licensing from Commercial Type.

During the two year process of designing the typeface that would eventually become Guardian Egyptian, Paul Barnes and I ended up discarding many ideas along the way. Some of them were decent, just not right for the Guardian, including a serif family first called Stockholm, then renamed Haçienda after the legendary club in the Guardian's original home city of Manchester. Everyone involved liked the family well enough, but it didn't fit the paper as the design evolved, and several rounds of reworking left us more and more unsure of what it was supposed to look like.

In the summer of 2006, Mark Porter and Esterson Associates were hired to redesign Público, a major Portuguese daily newspaper, for an early 2007 launch. He asked us to take another look at Haçienda, to see if we might be able to untangle our many rounds of changes, figure out what it was supposed to look like in the first place, and finish it in a very short amount of time. Spending some time away from the typeface did our eyes a world of good. When we looked at it again, it was obvious that it really needed its "sparkle" played up, so we increased the sharpness of the serifs, to play against softer ball terminals, and kept the contrast high as the weight increased, ending up with an elegant and serious family with some humor at its extreme weights. As a Spanish name is not suitable for a typeface for a Portuguese newspaper, Haçienda was renamed once more, finally ending up as Publico.

The openness of the headline face made designing a matching text face very straightforward. Elegance gives way to sturdiness in the serifs, and the ball terminals are less pronounced, resulting in an even texture. Like Guardian Egyptian, Publico Text is drawn to work under the specific layout and printing conditions of newspapers but doesn't take its design cues from traditional newspaper typefaces, resulting in a fresh and contemporary look.

Light, Roman, Medium, Semibold, Bold, Extrabold and Black weights, with italics, in Headline size. Roman, Semibold and Bold weights, with italics, in Text size.

All styles include fractions. Text styles include both proportional and tabular lining figures.